Why hello there, I'm Ruben.
Turning complex problems into simple, user-friendly solutions
I'm a multidisciplinary product designer specializing in user experience. Currently open to exciting projects—let’s chat!
Selected Works
Creating digital products that enhance usability, drive engagement, and solve real user challenges.
Design Thinking
I follow a user-centered, iterative approach that focuses on deeply understanding user needs, defining key challenges, and exploring creative solutions. Through continuous prototyping, testing, and refinement, I ensure that every design decision is purposeful, balancing usability, innovation, and business impact. This is not a linear process.
01
Empathize
Understanding users is at the core of my design process. Through research, interviews, and observation, I uncover their needs, pain points, and behaviors to build solutions that truly resonate.
02
Define
Clarity is key to solving the right problem. I synthesize research insights to identify core challenges, framing them in a way that guides strategic and user-focused design decisions.
03
Ideate
Exploration fuels innovation. I generate a range of creative ideas—sketching, brainstorming, and collaborating—to uncover unique and effective solutions that address user and business needs.
04
Prototype
Bringing ideas to life through rapid prototyping allows for early validation and iteration. Whether it's low-fidelity wireframes or interactive models, I create tangible representations to refine concepts before development.
05
Test
User feedback is critical to refining and improving designs. I conduct usability testing, gather insights, and iterate based on real-world interactions to ensure an intuitive and effective experience.
06
Implement
Collaboration with developers and stakeholders ensures seamless execution. I advocate for design integrity while remaining adaptable, ensuring the final product aligns with user expectations and business goals.
Let's Create Someting
Together
Get In Touch!